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Welcome to Web Marketing Entrepreneur!

Thanks for your visit to our website. You have an open invitation to come back often and be a part of the Web Marketing Entrepreneur family as we progress through the steps of improving the site with what we hope to be the highest quality content on topics that, not only interest you, but are useful to you in your entrepreneurial objectives.

Topics discussed on WME include but are not limited to, Business, Blogging, Affiliate Marketing, Social Media, Content Magic & CPA Marketing in the form of Step-by-step Strategy eGuides, eBooks and Web pages published on this website as well as other relevant source sites.

You probably heard the term “spirit of the entrepreneur” uttered from time to time – as I have – in an attempt to define a certain characteristic of an individual. The independent, creative, professional type who relies solely on his/her skills to carve out a special niche and make a life for him/herself without having to rely on someone/something else to provide it.

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The entrepreneur and the independent contractor (known also as commission sales persons in some circles) share many qualities and tendencies. Both take certain risks by foregoing a salary and opt for for compensation based solely on performance. Both are relatively independent; and both are creative in their own special way. Having been a commission salesman for most of my adult life probably explains my respect for entrepreneurs and captive of the entrepreneurial spirit.

Hi, I’m Tony. I reside in Woodbridge, New Jersey in the USA. My background is in professional sales with a big chunk (32 years) devoted to real estate sales as a sales associate and broker, mortgage broker and mortgage lending services. Please see my profile page for more background information.

Make sure to take a look at our NEW marketing tools and resource page before you leave the site.

In discussing entrepreneurship and writing articles on the subject, it seems logical to me – or sensible anyway – to begin the discussion by agreeing on exactly what the word or term means to us as participants in the discussion.

Entrepreneurship is the process of creating or seizing an opportunity, and pursuing it…Read more!

Part of that Web experience I referred to earlier is contacts made and relationships formed with other marketing professionals. One such professional is copywriter John Forde of the Copywriter’s Roundtable who sent me a recent article which I found insightful, motivational (especially in a New Year), and humorous.

Here’s an excerpt from that article titled, How To Reinvent Yourself. I hope you get as much enjoyment from it as I did:

Lots of people just seem like they were born great.
I’m sure you know the ones I’m talking about.

From leaving the hospital nursery ward to ovations
and tears from the nurses… and graduating summa
cum laude from kindergarten…

To catching their own touchdown passes on the
playground… papering bird cages with scholarship
offers from the Ivy Leagues… and making billion
dollar fortunes selling widgets they dreamed up one
morning in the shower.

The threads of their very DNA are 24 carat gold
fiber… they wrote, direct, and star in their own
biopics… and ‘getting the girl?’
Continue reading →

Entrepreneurs Can Tap Into Unlimited Income Potential

Would you believe me if I told you that, as an entrepreneur, you have an unlimited income potential? And that, as your own boss, you could decide when you’ve made enough money. Would you believe that your entrepreneurship could make money for you around the clock, even as you sleep, with no effort at all? You’ve probably heard the term, “put it on autopilot” or “set it and forget it” Well that’s similar to what you can do when approached correctly.

Don’t get me wrong, the initial time and effort required to set it up properly will be a lot; But after you get it up and running, the maintenance is minimal. The only time it’ll require more effort on your part, is when you want to increase your income, and even that will get progressively easier each time.

Ask yourself this question, what hss been – and still is – the fastest growing market over the past decade? If you answered the information industry, you answered right. It’s a $233 Billion industry, as verified by the US Census Bureau as of 1-25-2012. We’re currently living in the Information Age and information is exactly what everyone is looking for. This sounds great so far, but it even gets better.

Musicians and authors are some of the wealthiest people around ($83 Billion). Why is that? They create low cost assets. Well what is that? An asset is something that you own which puts money in your pocket. For example, think of your favorite musician. How long does it take for him/her to make an album? A couple months at most? Well that album makes money for them for many years, possibly decades. The same goes for books. Information products can be created within a matter of days or weeks.

The great thing about the Web is that you can automate the entire process! After you’ve finished typing product you save it to your computer and upload it to your website. You can create a website for $10-$20 a month and it does all the selling for you. After you receive the payment your customer instantly gets access to the product that is saved in a secret location on the web. You have no inventory to deal with.

This may sound overly simplified, but it is true and those who have been able to do it are reaping enormous benefits from their businesses and entrepreneurships. The simple truth is this: When you stop working for your money and let your assets work for you, the process of automating your business or entrepreneurship will have begun.

Unique Touch Will Set Your Entrepreneurship Apart

Approach your entrepreneurship with a dare-to-be-different attitude, and it will create the edge you need to succeed.
– Tony Phillips

That special something that only you can bring to your entrepreneurship and transfer it to your clients and/or customers has been defined in different ways by different industries. Some refer to it as a “schtick”, others a “modus operandi” or “tactic” and still others, a USP (Unique Sales Proposition/Proposal), the last term used most often in the copywriting business.

That unique touch I refer to adds value to your website and your service or product and is one of the most over looked and under rated strategies for improving your Web entrepreneurship. The Web and modern technology make it possible for anyone to offer that little something extra that nobody else does, and usually at no additional cost.

First the Why! Let’s look at why this is a good practice for big and small businesses alike, including your entrepreneurship: It’s a good thing to do because you will make more money if you integrate the schtick into your daily activities by making it a part of your overall business practice!

Second is the What! Now let’s take a look at exactly what value adding is! Value adding is giving surprise high quality and useful gifts. It’s giving something that your competitors aren’t offering. It’s promising the world and delivering the universe. It’s taking care of your clients and always providing something that your clients need and want, when and where they want it.

Third is the How! We’ll now take a look at the different ways this can be done: If you receive a free gift from someone when you don’t expect it, do you remember that person?

Answer: Yes, most of us do, especially when it is something we can use or have needed. How can you do this in your entrepreship? The best way to answer this question is with an example as stated below:

If you go out to dinner and order a menu item, what do you expect? You expect to get what you ordered from that menu, right? Now imagine that you ordered a T-Bone steak medium well along with your beverage of choice and whatever side orders comes with the dish.

Say you enjoy your meal and is satisfied with the service as well as the price you pay, which you consider very good or great. You grab the bill and is ready to leave when the restaurant owner comes to your table with a package which turns out to be a bottle of good wine ($25.00 value) from his own cellar and gives it to you with these words: “our special gift to you”. Wouldn’t that make you more likely to go back to that restaurant for future steak dinners? Probably not only steak dinners either!

That’s one simple example, and I understand that it is impractical for you to sell steak dinners in a Web entrepreneurship, but I also understand that everyone may not relate to Internet newsletters or know what an eZine subscriptions is; however, you will agree we all have had a decent restaurant meal at one time or another, so a steak dinner is something we can all relate to. The point is, that restaurant owner got your attention with his unique touch.

Think of something you have that many other entrepreneurs don’t or, if others have it, they cannot serve it or apply it with the same skill or touch you can. You may have studied oceanography in college or maybe you’re a good swimmer who never went to college but have a knack for marine life and you own a Web entreneurship/website about marinas. Add something directly from you that anyone else will find it hard to match. That’s the best description of your unique touch / schtick / USP.

So you can see that by offering this free and unique gift you have achieved several things:

You have developed a product (at no cost to you) that you can sell and make a profit on. Think of it this way: Your unique touch, when added to an existing product has the potential of making that product like new. Just like new paint on an old house. “A coat of paint makes it what it ain’t”.
You have used that product to increase the chances of your new entrepreneurship getting repeat customers or visitors to your website (prospects now but future customers), as well as keeping their attention, if not loyalty will ensure that any specials you run and notify them via email they will open, so your list will also be easier to maintain.
You have promoted you site/service to other Web marketers that you may wish to do a joint venture with at some time.

Other ways to add value for less effort is to:

Offer a 110 percent guarantee instead of a 100 percent.

Offer FREE tips about how to get the best out of your product, etc., get the idea?

It’s all just a matter of finding ways that you can give more, because the more you give the more you will receive. I sincerely believe that and I hope you do also…You’ll be better off for it. Good luck!

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