Web Marketing Tips for Entrepreneurs

Web marketing tips, tools and techniques for the entrepreneur

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Topics discussed on WMTfE include but are not limited to, Business, Blogging, Affiliate Marketing, Social Media, Article Marketing & CPA Marketing in the form of Step-by-step Strategy eGuides, eBooks and Web pages published on this website as well as other relevant source sites.

You probably heard the term “spirit of the entrepreneur” uttered from time to time – as I have – in an attempt to define a certain characteristic of an individual. The independent, creative, professional type who relies solely on his/her skills to carve out a special niche and make a life for him/herself without having to rely on someone (a boss) or something (the government) to provide it.

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The entrepreneur and the independent contractor (known also as commission sales persons in some circles) share many qualities and tendencies. Both take certain risks by foregoing a salary and opt for compensation based solely on their own performance. Both are relatively independent; and both are creative in their own uniquely special way. Having been a commission salesman for most of my adult life probably explains my respect for entrepreneurs and captivation of the entrepreneurial spirit.

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Hi, I’m Tony from New Jersey USA. My background is in professional sales with a big chunk (32 years) devoted to real estate sales as a sales associate and broker, mortgage broker and mortgage lending services. Please see my profile page for more background information.

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In discussing entrepreneurship and writing articles on the subject, it seems logical to me – or sensible anyway – to begin the discussion by agreeing on exactly what the word or term means to us as participants in the discussion.

Entrepreneurship is the process of creating or seizing an opportunity, and pursuing it…Read more!

Part of that Web experience I referred to earlier is contacts made and relationships formed with other marketing professionals. One such professional is copywriter John Forde of the Copywriter’s Roundtable who sent me a recent article which I found insightful, motivational (especially in a New Year), and humorous.

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Here’s an excerpt from that article titled, How To Reinvent Yourself. I hope you get as much enjoyment and insight from it as I did:

Lots of people just seem like they were born great. I’m sure you know the ones I’m talking about. From leaving the hospital nursery ward to ovations and tears from the nurses… and graduating summa cum laude from kindergarten…

To catching their own touchdown passes on the playground… papering bird cages with scholarship offers from the Ivy Leagues… and making billion
dollar fortunes selling widgets they dreamed up one morning in the shower. The threads of their very DNA are 24 carat gold fiber… they wrote, direct, and star in their own biopics… and ‘getting the girl?’

Forget about it. The girls get them instead, as buxom beauties with trust funds and graduate degrees line up to be counted. These are the greats. The blessed. The destined that history long awaited and whose legends will be whispered generations hence, into the ears of children.




And then there’s you. The sad sack whose dropped toast has always hit the ground butter-side down. You, who gulped air at the genetic pool, got dealt
a deck of all jokers, and whose mouth-spoon is plastic not silver. The girl? She laughs at you. What’s the point of trying, you’ve asked. And a
wind echoes back, ‘there isn’t one.’ You haven’t even two sticks to rub together, and even if you did, they would both have short ends.

You’d crawl under a rock and eat mud for breakfast, if you could, but even the bugs won’t have you. I know what you’re thinking…”Hey, wait a minute, you flaming SOB of an e-letter writer — I’m not THAT bad off!” To which I reply…

“MY POINT EXACTLY.”

You’d sock a stranger in the mouth for talking about you like that. So why tolerate it when it’s you kicking at yourself, hobnail boots and all? Point being, you’re probably neither as great or the failure you think you are. And in either case, there’s always an opportunity to change something for the better.

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Mike was cut from his high-school basketball team before he became Michael Jordan, the greatest basketball player of all time. Steve got stuck in a learning-disabled class back in junior high school, before he dropped out. But he still grew up to be Steven Spielberg, history’s most financially successful film director.

And I’m sure you’ve heard about N.J. Baker. Talent agents told her she’d be better of as a secretary. She decided to go on to be Marilyn Monroe instead.
Or how about Jerry, who froze up his first night on stage and couldn’t talk, but went on to become Jerry Seinfeld anyway — now worth over $800
million and climbing. All floundered before they flew.

And I’m just getting started. Continue reading

A Few Rules and Practical Tips for New Entrepreneurs


It’s a great time to be an entrepreneur–in the last decade, technology has leveled the playing field and propelled an entrepreneurial revolution. As an entrepreneur, you now have more access to information that enables you to make more intelligent choices more quickly. You have an advantage over big businesses in that you’re lighter, more flexible, and faster on your feet. You can target new markets more quickly, and you can turn on a dime.

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But being a successful entrepreneur requires that you look at the big picture and follow a plan through from beginning to end. Rieva Lesonsky, editor-in-chief of Entrepreneur Magazine gives some practical guidelines that can help you when beginning your own enterprise:

First – Don’t Quit Your Day Job.

Consider starting your business part-time, especially if it’s online, while you’re working and have a steady income. It usually takes six months to a year to get a business going and you don’t want your ability to make your house payment to hinge upon your company being an overnight success. Start with what you can manage, financially and time-wise, and scale up as your business grows.

Second – Find Your Niche.

The days of general stores are over. Particularly online, consumers are looking for stores that specialize. You have to find a need–something a specific group of people want, but can’t get at the big chain stores–and fill it. Advises Lesonsky, “You can’t compete with the big guys, so you have to find where the big guys aren’t and go into your niches.

Third – Have an Online Presence.

Even if you’re not planning to start an online retail business, consider that the internet can still play a valuable role in your company. Having an online presence eliminates the limitations of physical location and broadens your customer base by, literally, millions. It’s also a great tool for promoting yourself and letting people, even in your own area, know that you’re there, and what you’re doing.

Fourth – Refuse to Quit.

Successful entrepreneurship requires creativity, energy, and a drive to keep going when you fail. Few people realize that before Bill Gates created the extremely successful Microsoft 3.0, he created a Microsoft 1.0 and 2.0, both of which flopped–but he kept at it. And that determination and refusal to give up is what will separate successful entrepreneurs from unsuccessful ones. Says Lesonsky, “Arm yourself with optimism to get beyond the ‘No’ or the trouble. There’s nothing wrong in failure–just don’t repeat the same mistake!”

Is There An Ideal Time To Publish Your Articles?


Today’s post is special for a couple of reasons. First it has brought back some memories about my own early days on the Web; and Second it is a rather inspiring account of the author’s own recollection of his early Web publishing efforts. When you think about it, the vastness of this Internet community/marketplace could be very intimidating.

My memories – as conjured up by the article I’m about to share with you – are vivid and, as a Web marketer going on 5 years with a pretty decent demand for my articles, I share the following article with the knowledge that, in order for any entrepreneur or marketer to be successful on the Web, s/he MUST be able to communicate effectively with the community; and the best way to be effective is to be honest to yourself and your audience.

Here’s the entire article – which was shared with me – authorized for republishing by, and with a few words of introduction from, my reliable copywriting buddy at the Copywriter’s Roundtable:

Today, I’ll share what might be the weirdest (and best) invitation you’ll hear all year. But first, a challenge. This comes to us via our Kiwi pal and fellow copywriter, Sean D’Souza. What’s the challenge? By way of explanation, I happen to know that a lot of you guys are not just aspiring copywriters… but aspiring writers in general. Sean, too, was once in your shoes.

And then he did something about it. Today, he’s going to challenge you to do something about it too. Even if the kind of his writing he’s recommending ISN’T something on your wordsmithing bucket list, I encourage you to read on — simply substitute the kind of writing you want to do with the kind Sean talks about here.

Sean, take it away…

WHEN’S THE RIGHT TIME TO PUBLISH YOUR ARTICLE?
by Sean D’Souza

Imagine a daughter who’s about to utter her first word. For a long time her expectant parents have been waiting to guess what that first word would be. Would it be ‘dada’ or ‘mama’? Or something else altogether? And then she says it! There are whoops of joy. Except this daughter is not really a baby. She’s a woman at the ‘ripe, old age’ of 35. And there’s nothing wrong with the woman at all.

She was just waiting for the right moment to say her first word. Yes, I know it’s a ridiculous story But it’s not any more ridiculous than you waiting for the right moment to publish your article. As we go through writing articles, we believe that our articles aren’t quite good enough to post on our websites or blogs. So we salt them, in the hope that we’ll write better articles in the future.

If I’d waited for the future, you wouldn’t be reading this article. When I started writing articles way back in the year 2000, I struggled with my articles. I didn’t feel they were good enough. And besides I had one massive problem. I felt like a fraud, because I was a cartoonist and knew nothing about marketing. But I’d read an article in the Reader’s Digest when I was a child. The title of the article was “Be brave and mighty forces will be with you.”

So I gave in to mighty forces. I published my articles. And to my surprise, others not only wanted to read them, but wanted to publish them as well. And while it took us over a year back then, over a thousand people subscribed. One thousand people were reading my ‘crappy’ articles. And it didn’t stop there. I then wrote this document called The Brain Audit. It was only 20 pages long, including some fillers. And at first it was a trickle of customers that bought it, but soon we had hundreds of people buying it.

I’m sure you’ve heard this story before, but we had sold over $50,000 worth of The Brain Audit in that form; And it was only then that it got upgraded. (Today The Brain Audit is 180 pages and far more polished); but what if I had waited for the perfect moment? What if my articles still needed polish? What if I had believed that The Brain Audit was too anorexic to publish?

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Be brave! Go ahead and publish your stuff. And then be surprised, just like I was.
The article ends, hope you liked it.

Note to the reader: John at Copywriter’s Roundtable has invited you to sign up for $78 worth of free gifts at the Copywriter’s Rountable. John is a very reliable, down to earth and principled individual, so you WILL get your gifts when you sign up.