The Keys To Success In Your Own Entrepreneurship

Success in your own entrepreneurship – or small business – may depend on a lot of different things, and many an entrepreneur would achieve instant wealth if they had the formula that could be patented and sold to other entrepreneurs; but there is no such formula. Many so-called experts will tell you what does NOT work for achieving entrepreneurial success, instead of what does.

It has been said that success in business has nothing whatsoever to do with salesmanship, and little to do with a knowledge of your company’s products or services. That also is incorrect, because the lack of salesmanship or product knowledge will surely be a one-way ticket to the dump heap of so many other once-promising enterprises whose owners didn’t bother to learn how to deal with their market or convey to that market why their product was worthwhile.

While salesmanship and/or product knowledge will not be the only qualities you need to succeed in business, when they are combined with other important and fundamental principles your success or failure at anything you do in life will certainly be determined. Those other principles are your A,B,C’s, Attitude, Belief and Consistency. Let’s take attitude for example.

Attitude

Possibly the most important of the three principles mentioned above but useless on its own. It’s no good having the best attitude in the world if you sitting on one’s own in a closed room not talking to or exposed anyone else. So what is attitude apart from how one feels about oneself and others. Attitude can best be described as a shining through of your inner self.

Your face is transparent, totally transparent and your attitude shines through whether it’s positive or negative. The instant that a prospective customer sees you maybe even before you see him, your attitude comes through. The customer sees it, maybe only subconsciously and will react accordingly.

We all know that the first thing any salesperson has to sell is his/her self even s/he they begins to talk. If s/he can’t sell the public on who s/he is and what s/he represents then s/he might as well turn round and go home and go back to bed. If salespeople can’t sell themselves they wouldn’t be able to sell an iced cold drink to the most thirsty individual.

So when we get up in the morning and do our consistency things let’s get a really big warm smile from within feeling good about ourselves and keep that all day. When we go about our business we need to keep our good attitude with us. If we can’t also be in the place where we are physically there’s no point being there in the first place. It’s easier to ride a horse in the direction that it’s going.

Belief

An absolute and genuine belief in our business, it’s products and services and the benefits it can provide to ALL customers who use it. Belief is commitment. Total commitment to and in what you are representing to the marketplace. You have to be ready, willing and able to demonstrate to anyone in your presence how your product/service benefits YOU and your family; and why it is without question the best thing of its kind you have EVER seen in your life.

Consistency

We get up every morning, we brush our teeth wash, get dressed have breakfast. We are consistent in our actions. We do it every day. We need to do the same with the tasks associated with our business for the days that we have chosen we are going to work, be it 1 or 7 days a week. We need to take mental notes of each positive action we perform and be prepared to repeat it whenever necessary.

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However, we need to do the same thing for the negative actions we took so we can avoid these kinds of actions at all costs. Developing good habits comes with repetition which means that we need to be consistent in positive actions, and just as consistent in the elimination of negative actions that can take down our enterprises. We need to concentrate on the actions not on the result. I’ll repeat that, we need to concentrate on the actions not on the results.

When we go mountain climbing, if we would continually look at the summit we would soon trip up and fall. We need to concentrate on each small step at a time, one after the other and as surely as the sun goes down we will reach our summit. So the combination of all the important ingredients which determine your success or failure must be taken and utilized together in order to be effective.

Your Small Business May Need a Virtual Assistant



If you are the owner of a small business, you probably spent most the early years dealing with most of the duties required to keep the business operating in an efficient manner. You know the kind of duties that, though mundane in nature, are very much a part of any business or entrepreneurship:

Clerical work that includes everything from answering the phone(s) to typing up contracts and balancing the books, in addition to writing checks to merchants which, ultimately, is the task that determine whether or not you get the services necessary to keep your business operational.

Those early years in business consist of some of the longest days – and some nights – a small business person or entrepreneur has to endure. You are afforded very little time for rest or leisure because, in addition to doing what you do best (generating revenue and managing the business), you had to do everything else.

As an entrepreneur you know your time and money are worth more when you are able to concentrate on what you do best and leave the rest to an assistant. The kind of assistant you can readily afford without the need to establish workman’s compensation, or withholding and payment federal and local taxes on behalf of your employees.

I’m referring to Virtual office assistants who work from their own home-based offices and are highly trained in their skill areas as well as a variety of technologies. Many of them have advanced degrees as well as years of professional experience. Not only can a virtual assistant relieve you of mundane, everyday tasks, but also in many cases, s/he can even help you grow your business.

One of the biggest benefits to hiring a virtual assistant is the ability to delegate work to people who have better skills, and can do work you don’t know how to do, don’t have time to do, or just don’t want to do.

The next big draw (when considering virtual assistants over bricks-and-mortar assistants) is that virtual assistants only clock-in and work when you need them and use their own resources. In other words, they’re not charging you to sit there and play solitaire on a computer you purchased for them.

Here Are Some Reasons that Justify the Use of Virtual Assistants:

  1. Your VA receives calls routed to his/her home office phone and your prospective customers do not receive a voice mail. You pay only for the minutes that the VA is on the phone
  2. You need to confirm appointments for the week. Your VA calls the appointments and notes who is confirmed and who must be rescheduled. Your VA even updates your calendar online, if you’re using a mutually accessible calendar program.
  3. By purchasing a software program that installs a desktop electronic billing system on the VA’s computer, billing can be done off-site. The software vendor technical support trains the VA to use the program, then you email or fax information to the VA, who then does daily electronic billing or accounting services to get your billing done.
  4. You are preparing a marketing plan and need further information. Your VA can contact possible advertising outlets on the Internet, magazines, periodicals, newspapers, etc. and acquire information on pricing, publishing dates, publishing deadlines, payment policies, etc. All information is compiled into a report for you to review.
  5. You are preparing a direct mailing and need to verify your database. The database is sent to your VA via email attachment. Your VA telephones each name and verifies name, spelling, title and address. All corrections are made, old names are deleted, and new names are added. The corrected database is “zipped” and returned to you via email attachment.
  6. You need a brochure, business card or flyer for your business. Your VA can design, type and print your advertising material using your own artwork or stock art. Your VA can also make the materials ready to print by a professional print shop and simply email the file to the shop for printing.

To be continued. Look for more VA skills in our next post