Being an Entrepreneur: Skillful, Creative, Committed


A small business owner is expected to be creative and inventive, if s/he is expected to succeed in the operation of his/her enterprise. While small business owners are not expected to be geniuses, most of them are entrepreneurs, and therefore must possess the skill, creativity and commitment to their craft in order to be successful. If you have a sneaky feeling that creativity is not one of your strong points, you may then ask, what can I do to stimulate my brain and get it kicked-started?

Here are a few ideas you might take a look at to help you reach your creative objectives:

Be Unlimited

Too many people are ‘limited thinkers’. They have their world placed squarely in a box and nothing can exist outside of that. If the newspaper reports something then it must be right. If Joe next door says that something is impossible then he must be right. As a small business owner, you cannot afford to be a ‘limited thinker’.

You have to be an ‘unlimited thinker’ in order to be a successful entrepreneur or enterpriser. Get into the habit of seeing no boundaries; decide that there are no taboos. Be imaginative, originative, even fanciful. Have the belief that with a bit of focus you can find a creative solution to all of your problems. This is the foundation for a creative thought process.

Be Future-Focused

Creative ideas invariably come when you ‘look’ into the future. The feeling of propelling yourself forward and seeing the problem solved is a great motivator. Do you think you could achieve the same result if you were backward focused? I don’t think so! Train yourself to be future-focused, always looking ahead, not a traditional thinker who tries to find answers in today’s world.

Be a Writer

Once you open your mind to the joys of creativity the ideas will quickly start flowing, as if someone has opened the flood gates! Just like flood water, unless you catch it the ideas are lost for ever. Capture all your ideas by carrying a small pocket notebook with you. As soon as an idea pops into your mind, write it down. It doesn’t matter how outlandish it is, you can look at it in the cold light of day later on.

The fact you are responding to the ideas by noting them will further encourage you to be even more creative – good deeds encourage more good deeds! And the same can be said of “good habits”. If you get into a good habit routine, you will be pleasantly surprised at how your actions will automatically adjust to the good habit routine with little effort on your part.

Be Clutter-Free

If you are naturally an untidy person, then get out of the habit! A cluttered office will lead to a cluttered mind. You cannot expect your brain to work efficiently when all it’s doing is constantly reminding you how untidy your office is. To be creative remove all the clutter from your life and free your mind.

Be Action-Oriented

All of these points are great, but if you don’t take any action with your ideas, then you may as well not have bothered. An idea is nothing but a thought unless you take a specific action to help bring it to life. Periodically review your notebook and see if there are any hidden gems, or ideas which can be quickly actioned.

A lot of your ideas may not suit at all but in there somewhere is probably an idea, which if acted upon, could change you or your business. Commit fully to move forward on as many of your ideas as you can. Don’t be afraid to break down the boundary walls. As John Stuart Mill said, “That which seems the height of absurdity in one generation often becomes the height of wisdom in the next.”


And Yes…Be A Dreamer!

There’s a great line in Alice in Wonderland when the Queen says, “Sometimes I think of 6 impossible things before breakfast.” I think you’ll agree that this has to be creativity at its best! As a small business owner this is an ideal you really need to strive for … but how on earth can you open up your mind to get to the point where ideas just spill out?

I’ll leave you with this thought to ponder: If you can be creative enough to be dismissed as a dreamer, you may just be on the fast track to success as an entrepreneur. If not, you need a little practice, and NOW may be as good a time to get started as any.

Do You Need A Business Plan to Sell eBooks Online?


In order to address the question of whether or not a business plan is needed in order to sell ebooks online, we must first determine if ebook sales can be considered a business, an entrepreneurship or just something you do on the side to make a few extra bucks for your nights out with the boys/girls.

Another point we should touch on is the interchangeable uses of business and entrepreneurship. There is very little difference between the two terms based on the usage of each term. Since every entrepreneur is technically a small business person and entrepreneurship is simply the act of being an entrepreneur, then it follows that a small business can at any time be referred to as an entrepreneurship and vice versa.

That having been said, it is an accepted principle that every small business is launched with the goal – or objective, if you like – of achieving certain levels of monetary success, notwithstanding the service it provides to the local community. Entrepreneurs want to succeed at their particular crafts and therefore should have a clear idea of what it takes to succeed. Most successful business owners will tell you however, that whatever that idea is, it must be in written form.

Success online depends on having a plan, or more specifically a business plan. Very often, aspiring Web entrepreneurs contact a designer with a burning passion to have a new website designed, built and launched. FAST! But success takes more than waking up bug-eyed in the wee hours of the morning with the brainstorm of the century. You need to outline and complete a real business plan and make adjustments before the official launch.

Mentioned earlier was selling ebooks online and if it is to be a serious endeavor then it has to be considered an online eBook business, in which case the aspiring entrepreneur will have to provide enough information to satisfy the requirements of a business plan writer or to fill in the blanks of a pre-printed BP form. Thinking through the questions and answers is a vital step towards developing a good business plan. For example:

  • Do you have a company?
  • Do you have a logo for your company?
  • If no logo, what color scheme do you like?
  • How many products (eBooks) will you offer?
  • Are they all written and ready to go?
  • Do you have cover art for your books?
  • What system of e-commerce do you intend to use?
  • Will you offer just pdf or exe formats, or both?
  • Do you have the domain, plus registration and hosting?
  • Do you have a projected launch date scheduled?
  • How many affiliate products do you have to offer?
  • Etc.

Defining what you do, your market, and how you intend to be different are vital considerations for starting your online ebook business. You only get one chance to make a good first impression.

For an eBook online business, the competition is fierce and filled with some shady characters. When you begin the process of planning before jumping in, consider your image first and then answer “How will I establish credibility in the early going?”. Weave this into your business plan and you should do well. Don’t act before thinking or you may be perceived as just another online marketeer.

In summary

Your image comes first – It is recommended that you have a stunning set of graphics for your corporate image to make a favorable first impression. Hire a pro if it’s in your budget.

Credibility is a close second – Although it does take time to build a solid reputation in your marketplace, you can help yourself in this area by soliciting opinions from trusted people to give honest feedback about first impression and how credible they think you are.

And of course your Plan must guide your operating activities – If you can’t hire a financial/accounting pro to write your business plan, I’m sure there are Outlines or templates for creating a business plan availble free online. Get one. Use it. Be flexible, and change as you go.

A final word. I know that many startup online entrepreneurs neglect creating a business plan. Selling eBooks online without physical inventory except bits and bytes seems so easy that you will be tempted to just dive in to a ebook sales opportunity with both feet and not give the plan a second thought. But keep this thought in mind: Your chances for success will improve tremendously with a real business plan.