Entrepreneurs Get Google Support Boost

During my usual Sunday browsing of some favorite websites I came across a few articles about entrepreneurs being supported by Google. The first article drew my attention because the area in which the support was being provided was the Gulf region where hurricane Katrina had made a visit and left a devastating mess.

Understanding that entrepreneurs often find it difficult get the kind financial support afforded to big business and some small businesses (via SBA loans), I was pleasantly surprised to learn that Google is active in supporting Crescent City (New Orleans) entrepreneurs.

Here’s an excerpt from that article:

Almost seven years later, I find myself amazed at the recovery and revitalization of the entire region, specifically in New Orleans. The city has come to embody a spirit of perseverance and evolved into a model for economic and community redevelopment. In 2010, Google provided $102 million of economic activity for Louisiana businesses, website publishers and nonprofits—and there’s still more work to do. Read more here!

The second article also involved Google but the entrepreneurs being supported are women entrepreneurs who are operating in what would have been a very unlikely place a decade or two ago. That place is India! In the Web Pro News article “Google Launches Program For Women Entrepreneurs”, the sub-heading read, “Females In India Get A New Voice”, and my reaction was kind of a this-is-great-news-let-me-read-more one. So I was sure that this kind of news would be of interest to you.

Here’s an excerpt from the article:

Google can now add a launching pad for female entrepreneurs to their long list of accomplishments. As reported today on their blog, they recently began a program called Women Entrepreneurs On The Web, or WEOW. The program was created specifically to help women in India find a voice and…read more here!

Entrepreneurs – a group in which I include independent contractors, sole proprietors, small business men/women, artists, musicians and some commission sales people – have been going it alone for a long time without a lot of needed support (mostly financial, but affordable healthcare and retirement plans must be mentioned also) and to know that one of the most influencial companies on the Web (and one with the largest Web presence) is doing something about entrepreneurial support is reassuring.

One thing worth mentioning is the need for many in the entreprenur community to control costs; And those who do most of their business on the Web know that, in order for them to succeed, they MUST utilize tools that are not only critical to their operation, but must also be low in price and high in quality. Such tools that we Webpreneurs cannot work without include:

  • A website or blog
  • Web Hosting
  • Autoresponder
  • Lead Capture Software
  • And, in some cases, A Video Producer and Ad-free Video Hosting.

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I can’t begin to elaborate on how much I’m actually saving every month (I’m sure it’s in the $Hundreds, if not $Thousands) with this package because it will take more time and space than I have allotted for this post; But what I must say is this: As a Webpreneur, it suits my purposes AND my budget like a smooth-running, paid-for, business vehicle.

Women Entrepreneurs Prove It’s Not Just A Man’s World

I recently read an article about women entrepreneurs and their performance as it relates to their male counterparts. I must admin that what I learned, although not shockingly surprised, was in many ways very enlightening and I’d like to share some of it with you.

According to the Center For Women’s Business Research there are over 10 million women-owned businesses in the US, employing 18 million people and generating $2.32 trillion in sales.Women start businesses at two times the rate of men and women-owned businesses account for 28 percent of all businesses in the United States and represent about 775,000 new startups per year and account for 55% of new startups.

One thing that I found particularly interesting was that the top growth industries for women-owned businesses in recent years were construction, wholesale trade, transportation/communications, agribusiness and manufacturing, industries traditionally dominated by men.

In the past 25 years the number of women-owned firms in the US has doubled, employment has increased four-fold and their revenues have risen five-fold. Here is the question I sought particularly to answer: Do women approach business differently than men? I’ve been compared to a bull in a china shop when it comes to business. Would a female counterpart approach things differently? More gracefully, perhaps? As my lovely bride would say, “Duh.”

In her book, How to Run Your Business Like a Girl, Elizabeth Cogswell Baskin explored common female traits and how women entrepreneurs – and perhaps men, as well – can use those traits to their entrepreneurial advantage. Baskin reported that women tend to use three unique strengths more than their male counterparts: trusting their intuition, focusing on relationships, and putting more emphasis on keeping their life in balance.

Trust Your Gut

Women are much more likely to make a decision based on a gut feeling. Women may gather the facts and figures necessary to back up that feeling, but they generally know what they want to do based on intuition.

Build Strong Relationships

Men play the game of business like a sport. They are out to win and dominate. “Women,” Baskin says, “are much more interested in establishing a connection.”

Find A Balance Between Work and Life.

A number of women interviewed for this book cited on quality of life as their reason for starting a business, alluding to their desire to find a way to juggle family and work. “If having more time for your family is important to you, find a way to work that into your day. It’s not so much how much work you do, but being able to decide when you’ll do it.”

Baskin offers one more piece of advice to women in the early stages of their business:

You Don’t Have To Know Everything.

My wife would argue this point because she really does know everything, but Baskin says when it comes to business, thinking you know everything is not the key to success.

“It’s amazing how many women say they didn’t know anything when they started their business,” Baskin said.

“Don’t be afraid to ask for help – you don’t have to be perfect at everything.”

Solid business advice: for guys and gals.

Here’s to your success!