Success in your own entrepreneurship – or small business – may depend on a lot of different things, and many an entrepreneur would achieve instant wealth if they had the formula that could be patented and sold to other entrepreneurs; but there is no such formula. Many so-called experts will tell you what does NOT work for achieving entrepreneurial success, instead of what does.
It has been said that success in business has nothing whatsoever to do with salesmanship, and little to do with a knowledge of your company’s products or services. That also is incorrect, because the lack of salesmanship or product knowledge will surely be a one-way ticket to the dump heap of so many other once-promising enterprises whose owners didn’t bother to learn how to deal with their market or convey to that market why their product was worthwhile.
While salesmanship and/or product knowledge will not be the only qualities you need to succeed in business, when they are combined with other important and fundamental principles your success or failure at anything you do in life will certainly be determined. Those other principles are your A,B,C’s, Attitude, Belief and Consistency. Let’s take attitude for example.
Possibly the most important of the three principles mentioned above but useless on its own. It’s no good having the best attitude in the world if you sitting on one’s own in a closed room not talking to or exposed anyone else. So what is attitude apart from how one feels about oneself and others. Attitude can best be described as a shining through of your inner self.
Your face is transparent, totally transparent and your attitude shines through whether it’s positive or negative. The instant that a prospective customer sees you maybe even before you see him, your attitude comes through. The customer sees it, maybe only subconsciously and will react accordingly.
We all know that the first thing any salesperson has to sell is his/her self even s/he they begins to talk. If s/he can’t sell the public on who s/he is and what s/he represents then s/he might as well turn round and go home and go back to bed. If salespeople can’t sell themselves they wouldn’t be able to sell an iced cold drink to the most thirsty individual.
So when we get up in the morning and do our consistency things let’s get a really big warm smile from within feeling good about ourselves and keep that all day. When we go about our business we need to keep our good attitude with us. If we can’t also be in the place where we are physically there’s no point being there in the first place. It’s easier to ride a horse in the direction that it’s going.
An absolute and genuine belief in our business, it’s products and services and the benefits it can provide to ALL customers who use it. Belief is commitment. Total commitment to and in what you are representing to the marketplace. You have to be ready, willing and able to demonstrate to anyone in your presence how your product/service benefits YOU and your family; and why it is without question the best thing of its kind you have EVER seen in your life.
We get up every morning, we brush our teeth wash, get dressed have breakfast. We are consistent in our actions. We do it every day. We need to do the same with the tasks associated with our business for the days that we have chosen we are going to work, be it 1 or 7 days a week. We need to take mental notes of each positive action we perform and be prepared to repeat it whenever necessary.
However, we need to do the same thing for the negative actions we took so we can avoid these kinds of actions at all costs. Developing good habits comes with repetition which means that we need to be consistent in positive actions, and just as consistent in the elimination of negative actions that can take down our enterprises. We need to concentrate on the actions not on the result. I’ll repeat that, we need to concentrate on the actions not on the results.
When we go mountain climbing, if we would continually look at the summit we would soon trip up and fall. We need to concentrate on each small step at a time, one after the other and as surely as the sun goes down we will reach our summit. So the combination of all the important ingredients which determine your success or failure must be taken and utilized together in order to be effective.