Boost Activity On Your HBB Website Using Offline Methods


A major concern of all Home Based Business (HBB) Entrepreneurs is to get Traffic to their websites. Most entrepreneurs endeavor to promote their business online but, unless the website is ranked high in the major search engines, traffic will be hard to come by. This problem can become more frustrating and demoralizing when you are new to Web Marketing and have a low advertising budget.

Promoting your Web Business offline is a great way of getting over this problem while at the same time creating an image for yourself and a brand for your Home Based Business. Outlined below are popular, free and inexpensive offline methods that have been proven to work, are still very effective today, and can easily be followed by most entrepreneurs for promoting their businesses Offline.

Word of Mouth:

Word of mouth is one of the best forms of advertising your business. Pass the word around about your Home Business and your website. Let your friends, acquaintances, kith and kin get to know about it. More often than not you will find a few people who are prepared to go out of the way to help you in your efforts.

Jeff Bezos, founder of Amazon.com and one of the most successful entrepreneurs of the Web Marketing era places great importance to this mode of promotion, and he should know. He said on more than one occasion, “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful”

Business Cards:

Many entrepreneurs – and especially those who are new to business – do not realize the importance, significance and effectiveness of a business card. The card projects your business image and credibility. Seize the opportunity and pass the card on to friends and acquaintances at parties, seminars, conferences, clubs and other functions. A place to get started is Vistaprint which will supply you I00 cards free of charge if you contact them.

Flyers:

An inexpensive method of promoting your Home Business Offline is by distributing Flyers. This can easily be produced using your own resources part of which should be a computer. Provide all the details of your home business and your URL as briefly as possible.

Flyers can be distributed door to door with the help of your family members. They can also be placed at community centers, bulletin boards, libraries, malls, super markets and other places where people gather.

Brochures:

A well designed brochure always captures the attention of potential customers. This too can be done on the computer. If you are unable to design it yourself there are several sites in the internet that will help you design one yourself. One such site is http://www.mybrochure.com. Once it is ready, place them in clubs, bars, supermarkets and libraries.

Automobiles:

While we’re on the subject of inexpensive ways to promote your internet business Offline, let’s take a look at placing bumper stickers or magnetic signs on your vehicles. Have your website address, phone number and URL displayed clearly. This is a sure way of getting your website noticed by hundreds or even thousands of people everyday. Your friends could also assist you in this endeavor. Give them some of your products free as an incentive.


Classified Ads and Write up:

Placing Classified Ads in the local newspapers is a great way of promoting your Home Business and they do not cost much. Place a few ads on a regular basis and then request the editor to give your Home Business a small write up in the newspaper. Editors are always on the look out for news and if you are lucky your request will be granted. This will without doubt give your Home Business a great boost.

Novelties and Promotional Items:

Everyone loves free gifts. Items such as pens, key chains, coffee mugs and refridgerator magnets are popular and inexpensive gift items. Imprint your business name and URL on these items and distribute them at conferences, seminars and community meetings.

Promoting your home based business offline requires a certain amount of effort, public relations and organizational skills. Remaining motivated and dedicated is the secret of success in most businesses and the end result of all your efforts will be a steady stream of prospects, loyal customers and traffic to your Web Marketing website.

To Entrepreneurs, More Free Time Can Translate To More Profits


The old adage “Time is money” have often repeated by many Web entrepreneurs like us, as well as numerous business people in the offline marketplace. This adage rings true in most circumstances because it seems to make sense that the more time you have which can be devoted to plying your trade, the more money you have the potential of earning.

However, in many cases, freeing up this precious time is easier said than done for a lot of entrepreneurs for various reasons, none more prevalent than finding qualified people to work within our offices/studios/work places. And when we do find the right persons (or assistants) to work with us, we must be mindful of certain labor laws which cover these new employees; But what if there was a way to free up your time without these worries? Ever heard of a VA (Virtual Assistant)?

A professional VA can offer all of the benefits of a traditional administrative assistant, without the need to provide a “space” for him/her. Most VAs offer a wide range of services to pick and choose from; ranging from the basic, such as telephone answering; to the more advanced, such as web hosting and meeting room hire. In this way, how you benefit from a virtual office is entirely up to you and the sky is literally the limit. Just do a Google search for virtual assistant to find available VAs for your business.

According to Wikipedia, “A virtual assistant (typically abbreviated to VA, also called a virtual office assistant) is generally self-employed and provides professional administrative, technical, or creative (social) assistance to clients from a home office. Because virtual assistants are independent contractors rather than employees, clients are not responsible for any employee-related taxes, insurance or benefits (except in the context that those indirect expenses are included in the VAs fees).”

Who does this benefit?

Virtual offices can benefit a wide range of users. This ranges from an Web-based entrepreneur working from home seeking a professional image to an international concern looking for a short-term solution to increase global business. In other words, a VA will be beneficial to your entrepreneurship if you are looking to free up some time to devote to marketing your business and leave the administrative work to a qualified someone else.

Not sure if you need a VA?

If you are a solopreneur, Webpreneur or entrepreneur the only sensible solution to growth is to add to your staff. Yet, you may have a lot of reasons that prevent you from hiring an “on-site” assistant, even if you need one. Wouldn’t it be great if you had an assistant that was always there for you, when you need them? Say hello to your new virtual assistant, a proven concept that provides great solutions for small businesses and helps to give your new endeavor the manpower it needs.

Salaried workers are much more of an immediate expense. You must provide a workspace, computers, supplies; and you also have federal and state tax obligations. Don’t forget about benefits – sick leave, vacation time, holidays. Did you know the true cost of an “on-site” assistant is possibly double the cost of their yearly salary in terms of benefits and liabilities?
It’s true!

Plus the “personality issue” can be problematic when you’re sharing physical office space with someone whom you will probably spend more time with than your family! If it is not a “perfect fit” it can be a strain. Today’s Virtual Assistants are used to getting along with a wide variety of personalities due to the global nature of their businesses. They have a “built in” office manager hat which enables them to handle many difficult situations. You may find that a VA is a perfect fit for your Web business.